Music Folk was founded in 1973 by Bill and Janet Boyer, who along with their children had been performing folk music in the St Louis area for many years. The Boyers were also involved with the Fox Hollow Festival of Traditional Music and Arts, which was started by Janet's brother, Bob Beers in upstate New York.
The Boyers drew upon their family history, their experience with Fox Hollow, and their knowledge of folk music to create a store that would serve as a center of folk music and folk arts. The shop fostered the same kind of relaxed, friendly atmosphere that the Boyers brought to their performances at local festivals. Their renown as musicians soon was rivaled by the reputation they established as the owners' of one of the region's most unique music stores.