ROB TURNER: In 1974, I started EMG in the back of my parents' garage by building various electronic gadgets and repairing amplifiers. I had played around with pickups as early as 1969 but didn't get around to "business" until a few years later.
We got our first business license under the name of Dirtywork Studios in April 1976. In 1978, we changed the name to Overlend, because we were overextended on credit and it sounded nice. In 1983 we became EMG, Inc. (the big time) and haven't looked back. Through all the company name changes the pickups were always known as EMG Pickups. Not many people know why we called them "EMG", but we'll let you in on the secret now - EMG stands for Electro-Magnetic Generator!
The original concept and intent in designing the first EMG’s was to create a pickup that translated an instrument’s tone more realistically with improved characteristics; making the instrument play and sound more musical. We’ve created a line of pickups that speaks to what musicians in the real world are asking for: versatility, reliability, responsiveness, and great all around tone. There truly is no comparison between EMG’s and other conventional pickups on the market today. EMG’s have a much broader frequency response that’s better for capturing harmonics, chord definition, individual notes, and overall dynamics.
We never forget that a pickup is a product of a good design recipe which directly affects the type of music you play and how you play it. Included here are some of the elements of our design considerations which ultimately influence the final result.